28 Feb 2006 – InSync event – Kids as Convergent Consumers

31 May 2006

Again, apologies to speakers not mentioned.

Paul Tyler – Bamzooki Success in innovative projects? Metrics, Regular competitions / shows Bamzooki goes global? Only a small % need to contribute directly – 6.4% available share on digital channel – 450k per episodes – 1m page impressions per week during broadcast – sub-set lurkers – sub-set download (circa 1m) – sub-set message board 1k per week – other message boards? – build zooks but only know upload figures 14.5k – – danger of over democratisation, measure of success in level of surprising content – fansites – cutting edge vs mainstream and do kids care? (suffers from delay in gratification vs Sodaplay instant gratification of Sodaplay – showcase through web rather than TV) 100,000 active users = 10 contributors

Blackbeard Connection What's the hook, what's in it for me, personal control

Gary Pope – KidsIndustries – Kids Get Older Younger (invented age compression – toy companies taking their eye off the ball) – language, emotion, physical development constant – social develop increasing? – 2yr olds learning mouse skills – childrens' personalities (+132? up to 7yrs when it coalesces – kind of like of graphic equaliser) – Lev Vygotsky children at play? always 18 months or a heads height above chronological age – zone of proximal development (just out of your depth – maximum learning) – sociometric status (revered, enjoyed, rejected, forgotten) most kids float between – peer pressure critical

Richard Deverell – BBC Children's – 2012 vision Changing world for broadcast – web Personal & public simultaneously – becoming universal, mobile, ubiquitous – fundamental changes to broadcast business models arising from on-demand – working towards 1 month back catalog – no loyalty to channel brands, possibly program brands – CBBC 4 m users per month (overtaken broadcast ) – 84% of children live in digital area – DRM issues? – ideas across relevant platforms – challenges over 5-7 yrs – differenciators, risk management – – share increasing irrelevant as measure of success – audience understanding of media and production – pan-platforms media base, different mixes of skills

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