Its not what you know but who you know

31 May 2006

BEN

Maximising returns vs Monetising networks

Andy Martin – Harrison Cowley Knowing as many people as possible – optimim number? A networking plan? Which contacts, at what level and where? Write elevator pitches for FL (15-30 sec)

Colin Alison – 3Cs Community Maven – magpies, expert on sector / technicalities / people Connector – Read the Tipping Point? – viral marketing

Neil Auty – Available 4 What're the pain points – what's you're solution / salve?

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