Design, innovation & business

6 June 2006

Rob Holdway – Giraffe Innovations (entertaining & challenging speaker)
RSA WEEEman – one individuals contribution (3.3 tonnes of electronic waste).

Much larger impact of extraction, CO2 etc. Ecological impact – each person has 1.8 hectare – currently use 21% over capacity (minimum) and growing. Ecological footprint – of digital technology. Lots of evidence (from Design Council) about benefit and importance of design to SMEs & manufacturing.

Position of design in the product development process is blurring the technology boundaries. Mass customerisation / digital personalisation – putting tools into user reach but with solid design discipline integration. Modular products – what are the products being designed (or is design the product)?

Brain overload. Need to cogitate and follow up later.

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