Enterprising Games Week – London

15 May 2007

I had a conversation with Martine Parry at ANGILS about the upcoming enterprise games week (which is a bit confusingly only 2 days, 27-28th June). Disclosure – whilst at Futurelab I negotiated a mutual membership arrangement between Futurelab and Angils. Futurelab is not currently involved in the Enterprising Games Week and I am no longer working for Futurelab.

There’s an Early Bird discount that ends 21st May, more info from martine[@]applygroup[.]com +44 7788 191252

This could be for you if you’re are involved with or looking to learn more about leveraging current virtual world platforms such as Second Life and OLIVE and web 2.0 social networking – or multi-player MMO or other types of environments – especially for brand extension, serious games and learning – or are interested in finding out how the latest AI is used in games, VFX and serious games, realizing exceptional creative and business needs in the new era – or want contacts and understanding of the Chinese market for business expansion.

Keynotes include:

  • Peter Molyneux of Lionhead Studios
  • Nader Nanjiani of Cisco US
  • With more to announce, plus sessions on the market in China for serious games and a virtual world Olive vs Second Life shoot-out.

  • Leading serious games developer: PIXELearning’s brand and learning case studies – including the diversity programme they are producing for Coca-Cola and a leading bank – proving that serious games can reach 1000s of staff, making the decision to adopt serious games on cost-effectiveness terms a no-brainer.
  • Seasoned masterclass leaders take us through the key topics of the day in greater detail.

  • Ron Edwards, Ambient Performance running a masterclass on web 2.0 for serious games
  • Dave Burden of leading Second Life and virtual worlds developer Daden Ltd, taking us enlightening us how to use Second Life for your organisation’s needs.
  • Hurry as we have fewer than 25 places available for each.

  • 28th June – The second year of Apply Serious Games, the conference dedicated to serious games, extending brands, web 2.0 connectivity & virtual worlds. .. includes a persistent world ‘shoot-out’ and an expected session from a seasoned MMO developer/publisher as to how they manage scalability and growth www.applyseriousgames.com
  • 28th June – The inaugural Apply AI Innovation Conference, dedicated to Artificial Intelligence innovations in entertainment, media and serious games. Keynote from Peter Molyneux, Lionhead Studios (Wikipedia, website). www.applyai.com
  • 27th June – 1/2 day Second Life Masterclass
  • 27th June – Social Media – Join the Revolution: a 1/2 day masterclass
  • There are plenty of case studies, Q&A and opportunities for networking with leading practitioners over refreshments. Book your place by completing and submitting the online booking form.

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