ITV Local

17 July 2006

ITV local digital delivery – collapse of business models. Still scheduled?

Video on demand – google , yahoo & ebay as shock to system – public interaction and uploading? Editorial and fair use? Teachers TV streamed.

12 towns around the region – user tagged (not yet)?
Community & What’s on?

Compliance with ITV guidance – editorial vetting. Friends reunited dating?

Live broadcast from events.

Search & reuse – ITV Local keywords – don’t know about rights & CC. Discussion forum but not running so couldn’t demo (server crash). Download for a fee?

Not quite a YouTube.com killer, but quality by association could be a clincher for educational use.

Again, apologies to speakers not mentioned.

Paul Tyler – Bamzooki Success in innovative projects? Metrics, Regular competitions / shows Bamzooki goes global? Only a small % need to contribute directly – 6.4% available share on digital channel – 450k per episodes – 1m page impressions per week during broadcast – sub-set lurkers – sub-set download (circa 1m) – sub-set message board 1k per week – other message boards? – build zooks but only know upload figures 14.5k – – danger of over democratisation, measure of success in level of surprising content – fansites – cutting edge vs mainstream and do kids care? (suffers from delay in gratification vs Sodaplay instant gratification of Sodaplay – showcase through web rather than TV) 100,000 active users = 10 contributors

Blackbeard Connection What's the hook, what's in it for me, personal control

Gary Pope – KidsIndustries – Kids Get Older Younger (invented age compression – toy companies taking their eye off the ball) – language, emotion, physical development constant – social develop increasing? – 2yr olds learning mouse skills – childrens' personalities (+132? up to 7yrs when it coalesces – kind of like of graphic equaliser) – Lev Vygotsky children at play? always 18 months or a heads height above chronological age – zone of proximal development (just out of your depth – maximum learning) – sociometric status (revered, enjoyed, rejected, forgotten) most kids float between – peer pressure critical

Richard Deverell – BBC Children's – 2012 vision Changing world for broadcast – web Personal & public simultaneously – becoming universal, mobile, ubiquitous – fundamental changes to broadcast business models arising from on-demand – working towards 1 month back catalog – no loyalty to channel brands, possibly program brands – CBBC 4 m users per month (overtaken broadcast ) – 84% of children live in digital area – DRM issues? – ideas across relevant platforms – challenges over 5-7 yrs – differenciators, risk management – – share increasing irrelevant as measure of success – audience understanding of media and production – pan-platforms media base, different mixes of skills

Part of the Futurelab Industry Members event series.

Focus on Free Libre and Open Source Software; check out www.schoolsforge.com

Apologies to the other speakers, I only took notes on Anthony Lilley’s thoughts on 4th phase of copyright – dislocation of content (what is a film? Viewed on phone, tv , etc not edited or produced on film)

Audience as creater – non professional expression of content & conversation content (4docs – channel 4)

iComms – international version of creative commons Using CC to develop content & architecture for business profit?